Lozza returns to the big screen

The iconic “Zilo” in new film “2 Win”

This autumn, De Rigo Group eyewear brand, Lozza, returns to the big screen with “2 Win”, the new film that tells the story of the legendary rally race between Audi and Lancia in 1983. 

A contemporary story that hails from the past about two rival teams, interpreted by a star-studded international cast.

The film in fact conveys all the strength, determination and power of the Lancia team, who, under the guidance of team manager Cesare Florio – played by Riccardo Scamarcio – succeeded in a truly epic feat: the glorious and unexpected victory over Audi, an emblem of sophisticated German technology, with two-wheel drive model 037. 

A victory no-one would have bet on. The comeback of a team who fought with heart, passion and world-class talent. 

Values close to Lozza, a brand that has been expressing elegance, style and typical Italian excellence for over 140 years. It is not by chance that the film’s protagonist, Cesare Florio, wears style Zilo 2.0 (SL4330), the iconic Lozza frame re-visited for the occasion in a new, contemporary key. 

This style – proposed in four colour variants – will be available from leading opticians.

“The historic bond of our brand, Lozza, with the world of Italian art and excellence is once again renewed in this partnership with the world of cinema. A film that promises to be truly gripping and that celebrates stories and characters who have become legends here in Italy, much like the iconic Lozza styles themselves”, commented Barbara De Rigo, Chief Marketing Officer at De Rigo Vision.